Copywriting | Erin McReynolds

top of page

UX / Marketing Copywriting

Audible 2.png

Audible 1.png

Audible 3.png

Audible 4.png

Audible Recruitment

Ad Copy (2019)

Wrote copy for Audible's recruitment effort, focused on Newark-area residents and visible from the train heading into Manhattan from NJ.

Audible career.png

Audible HR Career Journey Website (2019)

Due to the restricted nature of this client's internal-facing website, I can only show more of the experience upon request.

audible landing page.jpg

Audible Studios Website (2014)

Updated Audible Studios' marketing pitch into an elegant, interactive website. Created new opportunities to introduce the team, included a real-time news updater and brought Audible Studios into the future.

AMD copy rock climb.jpg

AMD Chromebook

Ad Copy (2020)

Creative concepting and ad copy for AMD-powered Chromebooks

Audible 2.png

Audible 1.png

Audible 3.png

Audible 4.png

Audible Recruitment

Ad Copy (2019)

Wrote copy for Audible's recruitment effort, focused on Newark-area residents and visible from the train heading into Manhattan from NJ.

Audible career.png

Audible HR Career Journey Website (2019)

Due to the restricted nature of this client's internal-facing website, I can only show more of the experience upon request.

audible landing page.jpg

Audible Studios Website (2014)

Updated Audible Studios' marketing pitch into an elegant, interactive website. Created new opportunities to introduce the team, included a real-time news updater and brought Audible Studios into the future.

Dell 3.jpg

Dell 4.jpg

Dell 1.jpg

Dell 2.jpg

Dell

E-commerce (2013)

Content Strategy: Worked with UX and Design to conceive this during a one-day sprint to blue sky the Dell.com consumer homepage. We proposed replacing traditional banners with clickable modules linked to product, service, and solutions pages, while still telling the same "story." Our design won the chance to go before Michael Dell and other executives.

some time 1.jpg

some time 2.jpg

some time 4.jpg

some time 3.jpg

Audible Ad + App Copy (2015)

Ad Copywriter - I live for assignments like this one: list all the monsters, villains, and romantic characters from literature for a series of print ads.

FB deal 3.jpg

FB deal 2.jpg

FB deal 1.jpg

Facebook Deals (2011)

I was one of only two writers hired by Facebook to launch its foray into the local deal space. Working on a super tight turnaround, I researched and wrote over 120 deals following Facebook style guidelines and targeting specific demographics. The sales team would procure these deals, and I would conduct solitary research to produce relevant and personable copy for each one, with oversight from the Content Strategy team.

fab 4.jpg

fab 1.jpg

fab 3.jpg

fab 2.jpg

Product Marketing Copywriter, Fab.com

uncommon 1.jpg

uncommon 5.jpg

uncommon 3.jpg

uncommon 4.jpg

Uncommon Goods

Uncommon Goods is a beloved online retailer specializing in sustainably made, unique home décor and gifts. Their voice is highbrow, witty, and light on the corn.

bottom of page